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We probably offer the most comprehensive set of tools for growing your database.
On-site behavioral targeting
Website visitors are the highest quality leads, and since not all of them make a purchase when they visit the site, subscribing to the newsletter would be a micro-conversion that requires less engagement than a purchase. Thus, we can use relevant messages and simple targeting. For example, we can capture interested users by targeting website visitors who spend more than a set number of seconds on the site or who visit a certain number of pages. We can go even deeper by using different messages for each category of the site to become even more relevant. Additionally, we can target only visitors who enter the site from a specific banner to continue the experience with a relevant message. At the same time, we can check if an email address is already in the database and create an integrated experience within the welcome program.
Facebook leads
Lead generation campaigns from Facebook, even though they may not be the highest quality, ensure significant volumes for growing the databases.
We can connect Facebook forms so that new contacts are directly added to welcome or progressive profiling programs.
Offline connect
The same mechanisms that work online can also be easily used for offline campaigns.
When a customer is in the store, at the shelf, we can invite them to subscribe to the newsletter using SMS. Imagine a sign or banner next to their favorite product that informs the customer that if they subscribe to the newsletter by sending their email address via SMS to a short number, they will receive a discount. Once their email address is registered in the database, we send the SMS and the discount code both via SMS and email.
Discount codes
Regardless of the channel through which we collect the contact details of new leads, whether we are talking about:
- Collection through behavioral targeting
- Collection using the Facebook account
- Collection via SMS
- Collection during the purchase process
- Newsletter subscription form
Automated generation of discount codes helps convert leads into customers or generate repeat purchases.
Imagine a discount code generation mechanism, and we put it into practice.
