RO

Romania’s First Email Marketing Agency

White Image was the first email marketing agency to implement this concept in Romania. We started by proving that email marketing is more than just sending emails, developing our own approach based on efficiency and performance.

White Image always focuses on growing your business through a range of email marketing services designed for the three main stages: acquisition, conversion, and loyalty.

These services include automation implementation, development of targeted campaigns, performance tracking, and efficient database management.
Automations and email flows
White Image has been a pioneer in the email marketing company segment since 2007 by creating advanced automation tools. These automations respond to specific types of user interactions by sending emails tailored to the type of interaction, such as:
Email automations and flows for growing your subscriber list
(Welcome email, Pop-up window,
Exit pop-up, Refer-a-friend)
Email automations and flows for increasing conversion
(Cart abandonment,
Win-back email, Back in stock)
Transactional email automations and flows
(Order confirmation, Order status,
Order delivery, Reminder)
Personalized email marketing campaigns
Personalized email marketing campaigns are tailored to different types of audiences. The model used by White Image has transformed the way clients and agencies use email marketing communication.

Personalizing email marketing campaigns involves several key steps:
• Segmenting your database according to interaction types.
• Creating a negative audience segment for bounced, unengaged, or spam-flagged emails.
• Crafting relevant content tailored to each segment.
• Scheduling sends based on customer profile, industry, or time zone.
• Conducting A/B tests.
• Tracking performance metrics like open rates, CTR, website visits, user behavior, etc.
Customer loyalty programs
The success of a loyalty program depends on the effectiveness of communication. White Image has developed techniques that successfully use email marketing and SMS marketing to support any loyalty program across three stages:
1. Growing the program
by enrolling
new customers
2. Increasing engagement
rate and customer
lifetime value
3. Increasing retention
rate in the
loyalty program
The loyalty program requires a holistic approach to customer relations, regardless of the type of industry.
Why White Image is your email marketing agency
• In 2008, White Image received the international "Marketing Sherpa Email Award" for a Renault campaign.
• White Image has a portfolio of over 200 clients, both domestic and international, across various industries.
• A trusted email marketing agency brings expertise and results by using proven strategies to increase sales and optimize communication.
• White Image is certified at the European level and uses an email marketing platform specially designed to increased efficiency.
Frequently Asked Questions
1. What does an email marketing agency do?
An email marketing agency provides comprehensive services to boost your sales. The agency creates strategies, sends newsletters, and personalized campaigns. The goal? To deliver effective services that maximize conversion rates and attract more buyers.

2. How can I choose the best agency for my business?
Choose a team of experts who understand your needs. Check if they offer tailored services, such as audience segmentation and automations. A good agency will use the most advanced platforms and the best specialists to create effective email marketing campaigns.

3. What are the benefits of email marketing?
Email marketing is a powerful sales tool. It creates effective interaction with your target audience, increases engagement and conversion rates. Additionally, it is an excellent way to promote your products or services directly to interested customers.

4. How often should I send newsletters?
The frequency depends on the campaign objectives and the audience. Test different sending days and audience segments, monitoring the open rate to identify the right pace.

5. How can I personalize emails for my audience?
Use an up-to-date database with subscribers who have given explicit consent for communication. Segment by profile or behavior and send relevant content to each group. Personalization increases the chances that your emails will be read and drive action.

6. What are the most popular email marketing platforms in Romania?
Mailchimp, ActiveCampaign, and SendinBlue are highly regarded platforms. The best choice depends on your industry type. Regardless of the platform, focus on creating valuable content and compelling campaigns that deliver real results for your business.
In 2003, we were the first to introduce the
concept of email marketing in Romania.
Then came marketing automation and many other projects.
Client success is the best gift
White Image means vision, strategy, and lots of creativity.
Our projects integrate online with offline in loyalty programs and integrated campaigns.