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Privacy and advertising

“If there is data on me that says my company is “Rapleaf” and my title is “CEO,” it is not anonymous because I am the only person that fits the join of both of those attributes. A more appropriate description would be company “technology start-up” and title of “executive”—that gives me room to add other criteria like lives in “SF Bay Area,” plays “soccer,” and reads lots of books on “foreign policy” without knowing it is me. Many people fit all those characteristics.”

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