Tag » Loializare « @ email marketing - always under REconstruction

Posts Tagged ‘Loializare’

Mass customization…cu avant spre loializare

Desi majoritatea populatiei foloseste informatiile existente si tehnologia interactiva, multi manageri nu inteleg ca varietatea de informatii/servicii/produse nu este acelasi lucru cu customizarea informatiilor/serviciilor/produselor. Customizarea insemna ca un produs sau serviciu sau o informatie sa raspunda unei nevoi particulare a unui client, iar mass customization inseamna sa faci acest lucru intr-un mod eficient financiar.
Mass customization [...]

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Segmentation lesson

Over the past three years, research has taught us several lessons: Nearly half  of our customers are unprofitable; almost 20% are very unprofitable. Balances are only loosely correlated with profitability. Demographics are even more poorly correlated with profitability. As a result, every day, over half the new accounts sold will never be profitable. Every day [...]

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regula 20-80…devine 20-225

V-ati gandit vreodata ca o afacere ar putea fi mai profitabila fara o parte din clienti?..Nu stiu daca va mai aduceti aminte regula 20-80 din manualele de marketing. Este regula care spunea ca 20% dintre clienti genreaza 80% din profit…insa de curand Cooper & Kaplan au raportat un caz foarte uimitor, foarte interesant al unei [...]

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