email - always under REconstruction

“Yes, is free but you get what you pay for. Comparatively speaking, anything compared with seems expensive, especially if you don’t bear the bigger picture in mind.”

Pentru ca zilele trecute am auzit o asa zisa strategie de CRM care nu avea nici cea mai mica legatura cu asta … intr-o carte pe care tocmai am cumparat-o am gasit poate cea mai simpla si cuprinzatoare definitie a ceea ce ar reprezenta CRM-ul, “definitia” ii apartine lui Jack Welch, former CEO, General Electric:

1. The ability to learn more about our customers faster than the competition
2. The ability to turn that learning into action faster than the competion
This are the only two sources of competitive advantage.

1 februarie va fi prima intalnire a membrilor AOTA la care voi participa, sincer sunt putin emotionat pentru ca acolo vor participa o mare parte din cei pe care i-am urmarit si ii admir (Jordan Cohe - Sr Director, Epsilon; Ken Takahashi -Vice President, Return Path), precum si reprezentanti ai unor instututii guvernamentale (precum IRS sau US Chamber of Commerce) …  care vor vorbi despre impactul asupra micilor companii.

E-mail service providers live and die on deliverability. If they can’t deliver e-mail, they have no business. Moreover, reputable ESPs have strict rules about what they’ll send to whom. It’s in their best interest to make sure clients’ lists are clean and deliverable.

zilele trecute Jellyfish, revista online Britanica dedicata exclusiv adolescentelor a anuntat ca se inchide dupa 20 de spatamani de la lansare printre altele si datorita incapacitatii de a livra emailurile in inbox….si probabil putin spam dupa cum se subantelege din textul de mai jos:

According to an article on PrintWeek.com, NatMag admitted that Hotmail had blocked delivery of Jellyfish. The company also said some corporate servers were blocking the magazine due to its use of Flash animation.

Corporate servers? Why would a teen girls’ title hit corporate firewalls? Does the U.K. have some “take-your-daughters-to-work” philosophy — as in every day, all year — that we don’t know about?

Merci mult pentru tot – dupa un an pot spune cu siguranta ca WI a fost cel mai responsiv si mai flexibil furnizor, asa ca bravo tie si echipei!

Client WI 

Operationally, we define spam as whatever consumers don’t want in their inbox.”

Yahoo’s Miles Libbey 

“It is really about what the consumer wants. Even if they asked to receive the e-mail, if they do not find value in it, then it is not a good e-mail. We want to make sure that our customers are happy.”

AOL Postmaster Charles Stiles 

“Email marketing is not a right. It’s a privilege”

Jason Mittelstaedt