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Send triggered emails

The amazing thing about triggered email is that it solves a huge execution problem. Setting up and sending several targeted emails takes time and effort. If you automate the process, all you have left to focus on actual marketing. Chris Baggott

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citatul lunii

“It used to be that people needed products to survive. Now products need people to survive.”
- Nicholas Johnson

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citatul zilei

“Just like radio marketing, just like TV marketing, just like direct mail marketing, the legal aspects associated with e-mail marketing are not for amateurs anymore,”
Trevor Hughes, executive director of the E-mail Sender and Provider Coalition

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We want people to shop with us for life…but

“It is very hard to build loyalty with young customers - the millennials’who were born with the Internet and who process information and form opinions in unpredictable patterns” Mr. Verma - Macy’s Home Store

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citatul zilei

“Yes, is free but you get what you pay for. Comparatively speaking, anything compared with seems expensive, especially if you don’t bear the bigger picture in mind.”

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Putin despre CRM

Pentru ca zilele trecute am auzit o asa zisa strategie de CRM care nu avea nici cea mai mica legatura cu asta … intr-o carte pe care tocmai am cumparat-o am gasit poate cea mai simpla si cuprinzatoare definitie a ceea ce ar reprezenta CRM-ul, “definitia” ii apartine lui Jack Welch, former CEO, General Electric:
1. [...]

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prima intalnire

1 februarie va fi prima intalnire a membrilor AOTA la care voi participa, sincer sunt putin emotionat pentru ca acolo vor participa o mare parte din cei pe care i-am urmarit si ii admir (Jordan Cohe - Sr Director, Epsilon; Ken Takahashi -Vice President, Return Path), precum si reprezentanti ai unor instututii guvernamentale [...]

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Live or die!

E-mail service providers live and die on deliverability. If they can’t deliver e-mail, they have no business. Moreover, reputable ESPs have strict rules about what they’ll send to whom. It’s in their best interest to make sure clients’ lists are clean and deliverable.
zilele trecute Jellyfish, revista online Britanica dedicata exclusiv adolescentelor a anuntat ca se [...]

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Dupa un an…

Merci mult pentru tot – dupa un an pot spune cu siguranta ca WI a fost cel mai responsiv si mai flexibil furnizor, asa ca bravo tie si echipei!
Client WI 

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Relevancy Matters Too! (Just ask AOL and Yahoo)

Operationally, we define spam as whatever consumers don’t want in their inbox.”
Yahoo’s Miles Libbey 
“It is really about what the consumer wants. Even if they asked to receive the e-mail, if they do not find value in it, then it is not a good e-mail. We want to make sure that our customers are happy.”
[...]

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Citatul zilei

“Email marketing is not a right. It’s a privilege”
Jason Mittelstaedt

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