Subiectul emailurilor face obiectul unor noi reglementari in UK @ email marketing - always under REconstruction

Subiectul emailurilor face obiectul unor noi reglementari in UK

Advertising Standards Authority a emis pe 1 martie un proiect legislativ prin care isi extinde regulile si asupra noilor medii de comunicare, printre care si socia media … dar aduce mici modificari si modului in care este reglementata comunicare prin email.

2 dintre cele mai importate modificari propuse de ASA suna cam asa:

- “marketing communications must not falsely claim or imply that the marketer is acting as a consumer or for purposes outside its trade, business, craft or profession; marketing communications must make clear their commercial intent, if that is not obvious from the context.”

- “makes clear that email marketing campaign subject lines will need to be adapted to make the material recognisable as marketing content.”

Cum orice email trimis de oriunde din lume trebuie sa se supuna legislatiei tarii in care sunt serverele de destinatie….daca inca nu respectati aceste reguli ar trebui sa incepeti sa o faceti. Pentru ceilalti aceste reguli nu ar trebui sa aiba un impact major.

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