February @ 2011 @ email marketing - always under REconstruction

Archive for February, 2011

Email communication tips

I.I am not a target; I am a person: Don’t market tome, communicate withme.
II.Don’t wear out my name, and don’t call me “friend,” until we know each other.
III.When you say “sell,” I hear “hype.” Clarity trumps persuasion. Don’t sell; say.
IV.I don’t buy from companies; I buy from people. And here’s a clue:
V.I dislike companies for [...]

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