10 Statistici care te/ne sperie @ email marketing - always under REconstruction

10 Statistici care te/ne sperie

…sau poate nu :).

1. 21% of email recipients report email as Spam, even if they know it isn’t (cat de des va curatati listele?)

2. 43% of email recipients click the Spam button based on the email “from” name or email address. (Chiar, ia ghici cine ar putea fi cel care pune la from: Viva la Evolution. E un brand sau o persoana? :)  )

3. 69% of email recipients report email as Spam based solely on the subject line (cam care sunt criteriile dupa care alegeti subiectul? :) )

4. 35% of email recipients open email based on the subject line alone (L-ati testat vreodata? )

5. IP addresses appearing on just one of the 12 major blacklists had email deliverability 25 points below those not listed on any blacklists

6. 17% of Americans create a new email address every 6 months (asta nu cred ca se aplica la noi…dar e de tinut minte ca si trend, probabil vom ajunge acolo)

7. 30% of subscribers change email addresses annually (aceasta este verificata si la noi… e perfect adevarata cu date )

8. If marketers optimized their emails for image blocking, ROI would increase 9+% (Este chiar adeverat… )

9. 35% of business professionals check email on a mobile device (la noi nu se verifica, revenim cu date saptamana asta sper)

10. 80% of social network members have received unsolicited email or invites (si la noi e in floare practica asta, eu chiar daca  nu sunt membru al niciunei retele primesc zilnic tot felul de invitatii de la maricici)

sursele acestor data sunt multiple de la Jupiter Research, la Habeas si Return Path

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