ce este spam-ul? @ email marketing - always under REconstruction

ce este spam-ul?

Posted in October 19, 2008 ¬ 1:23 pmh.Andrei

Pe mai multe bloguri (aici, aici ) s-a discutat despre spam sapt trecuta. Este emailul x spam ori ba etc… Dincolo de aspectele strict legale una dintre cele mai clare definitii o dau cei de la SpamHaus si probabil ca este si definitia care conteaza cel mai mult in industrie, pentru ca SpamHaus este blacklist-ul care influenteaza cel mai mult livrarea emailurilor. Aceasta este definitia:

The word “Spam” as applied to Email means Unsolicited Bulk Email (”UBE”).

Unsolicited means that the Recipient has not granted verifiable permission for the message to be sent.

Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content.
A message is Spam only if it is both Unsolicited and Bulk.

- Unsolicited Email is normal email
(examples: first contact enquiries, job enquiries, sales enquiries)
- Bulk Email is normal email
(examples: subscriber newsletters, customer communications, discussion lists)
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Abuzuri, Deliverability, Email Marketing, Reputatie, Standarde

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