Regula 40/40/20

Ce inseamna de fapt regula 40/40/20 in marketingul direct:

“It means that if I reach you with the right offer, I can present it to you written in crayon on a piece of toilet paper and I’ve got an 80% chance of getting you to bite. What do you think that says about your copy?”

asta de fapt conform regulior de aur ale marketingului inseamna ca eficienta unei campanii de marketing direct este determinata in proportie de 40% de oferta, in proportie de 40% de targetare si 20% de abordarea creativa.

Aceasta regula este cu atat mai vabila in email marketing cu cat in multe cazuri imaginile sunt blocate by default.

Poate ca asta explica dece multe campanii au o rata de succes mica…pentru ca multi marketeri petrec cel mai mult timp preocupati de elementele de design….care influneteaza succesul doar in proportie de 20%.