14 @ October @ 2008 @ email marketing - always under REconstruction

Archive for October 14, 2008

Regula 40/40/20

Ce inseamna de fapt regula 40/40/20 in marketingul direct:
“It means that if I reach you with the right offer, I can present it to you written in crayon on a piece of toilet paper and I’ve got an 80% chance of getting you to bite. What do you think that says about your copy?”
asta [...]

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