Manipulare sau cuvinte potrivite!?
Philip K. Dick (scriitor de SF-uri):The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.
cam asa se intampla in publicitate in general si cu atat mai mult in email marketing (pt ca lumea nu este deloc familiara cu termenii) …unde trebuie sa ai mare grije despre ce vorbesti cu cine vorbesti…de exemplu Mark Brownlow puncta foarte bine intr-unul din articolele sale ca:
The most famous example is probably “open rate” which says nothing about how many people opened your email. Hence calls to rename it the render rate.
asa ca atentie pe ce dati banii 