Email Deliverability & Trust Academy
In partnership with the DMA and eec, AOTA is hosting the AOTA Inaugural Email Deliverability & Trust Academy,designed to educate marketing professionals charged with enhancing online trust & vitality of email Marketing. The Academy is the first program of its kind to promote best practices and standards for the email marketing profession and its impact on consumer trust and brand enhancement.
More > http://www.aotalliance.org/summit2008/academy.html
Why attend?
·Email and online marketing professionals who abide by best practices and respect users’ intent on privacy, frequency and relevance are key to the long term vitality of email marketing. This program represents significant collaboration with the leading organizations committed to email and user consent and control. Individuals and companies who participate will realize a competitive advantage, while reinforcing the value of their brand.” — Craig Spiezle, chairman of AOTA
·“Email best practices are no longer a ‘vitamin,’ or a nice-to-have for high volume senders. They have a direct correlation to response rates, deliverability and ROI from the email channel. This program will give participants actionable advice that will move the needle on their businesses.” — Matt Blumberg, CEO and chairman of Return Path, Inc.
·“Email and online marketing have undergone fundamental changes in an era of increased online threats and increased consumer empowerment. Online brands need to change their interactive programs to acknowledge these changes. AOTA’s Email and Online Trust Academy fills an important industry gap by educating online marketers in how to build a successful, trusted dialog with their customers in today’s complex online world.” — Des Cahill, CEO of Habeas
·“DMA’s mission is to keep open and economically viable all channels of communication for marketers and their customers, donors and prospects to use as they both choose with relevance and responsibility to produce results for both. Email is one of the most effective, efficient and fastest growing of these channels. If email is to remain the powerhouse it is today, we must all work cooperatively to bolster consumer trust, which is why DMA is so pleased to enhance our collaboration with this program.” — Ramesh Lakshmi-Ratan, Ph.D., EVP / COO of the DMA
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