They’re Kidding, Right?
Recunosc, nu m-am uitat de cateva luni pe DirectMag…tutusi acum, cu intarziere, am descoperit un articol foarte, foarte adevarat despre cum multi marketeri se asteapta ca furnizorul lor de servicii de email marketing (ESP-ul) sa le rezolve problema livratului emailurilor in Inbox…atunci cand de fapt principala problema tine chiar de propriile politici si/sau practici:
Let’s put it a little more bluntly: If enough recipients think a marketer’s e-mail program is garbage, no e-mail service provider in the world will be able to prevent spam complaints, and the resulting delivery troubles. Likewise, if a marketer refuses to clean dead addresses off their list because one of those addresses just might, maybe, someday make a purchase, there isn’t a single ESP out there who will be able to stop Yahoo, AOL, and Microsoft from diverting the marketer’s messages into recipients’ spam folders or blocking them altogether.
Yet, this industry is rampant with tales of marketers taking their business from one ESP to another and re-polluting their e-mail list with all the addresses the former ESP told them were bad.