Putin despre CRM @ email marketing - always under REconstruction

Putin despre CRM

Pentru ca zilele trecute am auzit o asa zisa strategie de CRM care nu avea nici cea mai mica legatura cu asta … intr-o carte pe care tocmai am cumparat-o am gasit poate cea mai simpla si cuprinzatoare definitie a ceea ce ar reprezenta CRM-ul, “definitia” ii apartine lui Jack Welch, former CEO, General Electric:

1. The ability to learn more about our customers faster than the competition
2. The ability to turn that learning into action faster than the competion
This are the only two sources of competitive advantage.

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