email - always under REconstruction

Pentru ca zilele trecute am auzit o asa zisa strategie de CRM care nu avea nici cea mai mica legatura cu asta … intr-o carte pe care tocmai am cumparat-o am gasit poate cea mai simpla si cuprinzatoare definitie a ceea ce ar reprezenta CRM-ul, “definitia” ii apartine lui Jack Welch, former CEO, General Electric:

1. The ability to learn more about our customers faster than the competition
2. The ability to turn that learning into action faster than the competion
This are the only two sources of competitive advantage.

This entry was posted on Monday, February 11th, 2008 at 1:36 am and is filed under Email Marketing, Business, Citate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.