Hai in ARMAD…sau de ce mai mult nu cred ca inseamna neaparat mai bine.
Astazi ni s-a spus din nou ca ar fi bine si frumos sa intram in ARMAD…insa, din pacate nu cred ca ne reprezinta in ceea ce ne dorim ca furnizor de servicii de email marketing…si cel mai bun punct de vedere legat de inrolarare intr-o asociatie care isi doreste sa apere si sa dezvolte domeniul marketingului direct, in general, il regasesc in afirmatiile lui J.F. Sullivan, VP Marketing la Habeas, referitorare la DMA.
“The average marketer is like the average doctor, very specialized. They focus on search, they focus on email marketing, they focus on making really cool 3D magnets for your refrigerator. But “they” are not the same person; they are the various segments of marketers. By becoming the largest aggregation of activity around direct marketing, the DMA has lost its specific compelling drivers for the segments of its attendees.”