email - always under REconstruction

Intr-unul din articolele sale sub rubrica “Behavioral Inside”, Steve Webster, mentioneaza:

“There is the presumption that when someone receives an email message they then click on the email go to the Web site and either make a purchase or not and then they are done interacting with your email. This turned out to be wrong. We discovered very quickly that the power of an email impression lasts for weeks after the customer has actually received the message. The particular interaction they will have with you later really depends more on their personal preferences than on your putting a new email in front of them.“

mai multe detalii aici…

Oricum pentru a eficientiza comunicare pe email ar fi cazul sa NU mai analizam fiecare email pe baza a ceea ce preupunem noi ca ar fi bine, de cele mai multe ori comparand cu ceea ce stim din print sau publicitatea online ; sa NU trimitem mai multe emailuri chiar daca avem mute de spus; si poate ar fi bine sa analizam ce sa intamplat cu ultimele emailuri si ce a dat lumea click

This entry was posted on Thursday, September 13th, 2007 at 6:03 am and is filed under Email Marketing, Business, Statistici / Rapoarte, Newsletter personalizat, Indicatori email marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.