email - always under REconstruction

Cei de la MarketingSherpa  impreuna cu mediul academic au reusit sa dezvolte o formula care evalueaza eficienta unei camapanii de email marketing. Formula magica arata cam asa:

ECE = 3lq + 2or + 2bc + 2it + ef + dr

Unde:

ECE = Email Campaign Effectiveness
lq = List Quality
or = Offer Relevance
bc = Body Copy
it = Intrinsic Timing (Send Time and Urgency)
ef = Envelope Fields (From and Subject Lines)
dr = Deliverability Rate

Interpretand formula putem spune ca fiecare din cei 6 factori de influenta are o importanta diferita in masurarea succesului. Astfel putem spune ca, calitatea listei este de 3 ori mai importanta decat mudul cum este formulat subiectul emailului. Totusi, tineti cont ca aceasta formula are momentan caracter experimental.

This entry was posted on Monday, September 3rd, 2007 at 11:16 pm and is filed under Email Marketing, Statistici / Rapoarte. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.