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Relevancy Matters Too! (Just ask AOL and Yahoo)

Operationally, we define spam as whatever consumers don’t want in their inbox.”

Yahoo’s Miles Libbey 

“It is really about what the consumer wants. Even if they asked to receive the e-mail, if they do not find value in it, then it is not a good e-mail. We want to make sure that our customers are happy.”

AOL Postmaster Charles Stiles 

This entry was posted on Thursday, August 16th, 2007 at 12:45 am and is filed under Email Marketing, Deliverability, Citate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Relevancy Matters Too! (Just ask AOL and Yahoo)”

  1. Dorothy Sitzman Says:
    December 5th, 2007 at 3:37 am

    None of my email is coming in on aol. What can I do to fix it?

  2. Dorothy Sitzman Says:
    December 5th, 2007 at 3:39 am

    Is AOL having a problem because I am not receiving my email or what is happening

  3. Andrei Says:
    December 5th, 2007 at 2:34 pm

    AOL block emails based especially on reputation. I recommend you to check if the IP from where your are sending your emails is not listed in any blacklists.

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