Relevancy Matters Too! (Just ask AOL and Yahoo) @ email marketing - always under REconstruction

Relevancy Matters Too! (Just ask AOL and Yahoo)

Operationally, we define spam as whatever consumers don’t want in their inbox.”

Yahoo’s Miles Libbey 

“It is really about what the consumer wants. Even if they asked to receive the e-mail, if they do not find value in it, then it is not a good e-mail. We want to make sure that our customers are happy.”

AOL Postmaster Charles Stiles 

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3 Comments »

 
  • Dorothy Sitzman says:

    None of my email is coming in on aol. What can I do to fix it?

  • Dorothy Sitzman says:

    Is AOL having a problem because I am not receiving my email or what is happening

  • Andrei says:

    AOL block emails based especially on reputation. I recommend you to check if the IP from where your are sending your emails is not listed in any blacklists.

 

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