Formula unui site perfect
Pwebsite = { ((14.14* EaseNav) + (13.56*Speed) + (13.11*CleanDes) + (10.89*Func) + (10.89*Up)) - ((12.63*Pops) + (10.32*Ads) +(5.21*MultiM)) } / 6.26
The key differentiators within the ‘perfect website’ formula were revealed as: ease of navigation, high speed of page downloads, a clean and simple design, functionality and the site always being live with excessive aggressive advertising seen as a detractor.
The formula is a result of research carried out by the Social Issues Research Centre (SIRC) on behalf of Rackspace Managed Hosting, incorporating a YouGov nationally representative online survey of 2,500 adults, in-depth interviews and in-house qualitative research. This involved setting 50 participants a ‘virtual treasure hunt’, requiring them to seek out specific pieces of information from a variety of websites. As participants tried to navigate the set sites, SIRC recorded their comments and preferences.
Research highlighted:
- 83% of respondents reported ease of navigation as being the most important factor in their ‘ideal’ website, with 62% rating high speed and 49% rating functionality as the other key factors
- 80% of people surveyed rated a clean and simple overall design as their most desirable design factor with only 6% wanting innovative use of flash and multimedia options
- Running a faster (61%) and easier to navigate (52%) website were the two most popular improvements people would make to Internet sites today.
The Formula explained
Pwebsite = the degree of perfection of the website
EaseNav = ease of navigation
Speed = the speed at which pages load
CleanDes = clean and simple design
Func = functionality -’ does what it says on the tin’
Up = the site is always alive
And:
Pops = the site tries to give you pop-ups
Ads = excessive advertising
MultiM = Flash and other multimedia
A website that scores 10 out of 10 on the first 5 variables and 0 out of ten on the second 3 variables, would achieve a ‘perfect’ score of 100.
For sites where security is an issue, e.g. online shopping, banking, etc. - then an additional variable enters the formula, ‘Secure’, with a weight of 9.77. If this is added, the total should be divided by 7.24, rather than 6.26, to maintain the maximum score of 100.
*Source Vanson Bourne 2006
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